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IEPG conducts routine surveys among clients and distributors.
In 2022, we asked what the growth barriers are to brand owners and distributors.
GROWTH BARRIERS ACCORDING TO BRAND OWNERS
37%
Complaining about the performance of the distributor
24%
Saturated & fragmented market
22%
Aggressive pricing of the competition
GROWTH BARRIERS ACCORDING TO DISTRIBUTORS
48%
The brand owner doesn't understand the market and is too disconnected
17%
Lack of marketing support
6%
Stock & Order and supply issues
WE HAVE THREE-STAGE SOLUTION TO MITIGATE THIS GAP
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